what is seo marketing

SEO marketing, or Search Engine Optimization marketing, is a digital marketing strategy focused on improving a websites visibility and organic search rankings. It involves optimizing website content, structure, and performance to attract more targeted traffic from search engines. The goal of SEO marketing is to increase the quantity and quality of website traffic by improving the websites ranking in search engine results pages. SEO marketing targets unpaid traffic, also known as "natural" or "organic" results, rather than direct traffic or paid traffic. By improving a websites visibility in search results, SEO marketing helps attract website visitors who are more likely to become customers, clients, or an audience that keeps coming back.