what is singles day sales

Singles Day is a shopping holiday that originated in China and is celebrated on November 11 each year. The day was originally dedicated to the uncoupled, but anyone can partake in the savings. It is meant to inspire people to buy themselves something, but it is also a great excuse for early holiday shopping. The holiday has been gaining more attention worldwide each year, and in 2021, Alibaba and JD reached a new combined Singles Day sales record of US$139 billion. During the event, retailers offer major discounts on a wide range of products, and consumers can take advantage of these deals to buy items for themselves or as gifts for others. While the holiday originated as a day for those not in relationships to treat themselves, it has grown into a weeks-long online shopping festival that peaks on November 11.