what is small business saturday

Small Business Saturday is a day dedicated to celebrating and supporting small businesses and all they do for their communities. It was founded by American Express in 2010 and is officially cosponsored by the Small Business Administration (SBA). This annual event takes place on the Saturday after Thanksgiving and is meant to encourage consumers to shop at locally owned businesses, both in person and online. It has become an important part of small businesses' busiest shopping season, with reported projected spending among U.S. consumers reaching an estimated $17.9 billion in 2022. Small Business Saturday is a registered trademark of American Express and is observed in all 50 states. It is part of the larger Shop Small Movement, which is a year-round initiative to celebrate and support small businesses