SMS marketing, or short message service marketing, is a form of marketing that businesses use to send promotions, offers, reminders, and other marketing messages to customers via text messages. It is a type of opt-in marketing that requires customers to subscribe to receive messages from the business. SMS marketing is a simple and cost-effective way to reach customers and get a higher return on investment (ROI) . It is also a laser-focused marketing strategy that allows businesses to easily control the budget, scale, and content of their campaigns.
Benefits of SMS marketing include:
- Higher Open Rates: SMS messages have a 98% open rate, compared to emails 20% open rate.
- Higher Engagement: SMS messages have a 45% response rate, compared to email's 6% response rate.
- Personalization: SMS messages can be personalized to include the customer's name, purchase history, and other details.
- Cost-Effective: SMS marketing is a cost-effective way to reach customers, with prices ranging from a few cents to a few dollars per message.
To use SMS marketing, businesses need to have a list of subscribers who have opted in to receive messages. They can then send messages using a text message marketing platform or service. SMS marketing strategies include sending promotions, reminders, surveys, and other types of messages to customers. Examples of successful SMS strategies include cart abandonment reminders, product launches, and sales for e-commerce brands, and location-specific campaigns for traditional retail brands.
