what is spotify wrapped

Spotify Wrapped is an annual marketing campaign by Spotify that allows users to view a compilation of data about their activity on the platform over the past year and invites them to share it on social media. The campaign is released every early December and has been active since 2016. Spotify Wrapped typically includes the five musicians a user has listened to most often, the songs which they have listened to most, and their favorite music genres. Producers of content on the platform also have access to a version of Spotify Wrapped, which includes the number of times their content has been streamed that year. In addition to individualized data, Spotify Wrapped also includes information about activity on the Spotify platform as a whole. To access Spotify Wrapped, users need to have a Spotify account and a few hours of listening to songs and podcasts they love. Users can find their Spotify Wrapped by searching for it in the Spotify app or website.