what is substack

Substack is an American online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters. It was founded in 2017 and is headquartered in San Francisco. Substack allows writers to send digital newsletters directly to subscribers and monetize their work by putting it behind a paywall. It combines a blog, newsletter, payment system, and customer support team, all integrated seamlessly with a simple interface. Substack makes it easy to monetize newsletters, setting up a payment system as well as easy ways to track analytics. It is designed for creators and is an excellent place to expand and intimately connect with an audience. Substack is free to get started, and if paid subscriptions are turned on, Substack will keep a 10% cut of revenues for operating costs like development and customer support.