Survey Methodology
Survey methodology is the study of survey methods, focusing on the sampling of individual units from a population, data collection instruments, statistical adjustment of data, data processing, and final data analysis to minimize systematic and random survey errors. It is a field of applied statistics that seeks to identify principles about sample design and data collection to create accurate survey results. Survey research involves the collection of information from a sample of individuals through their responses to questions, and it can use quantitative, qualitative, or mixed methods. The survey method is the practice of gathering data for a study by asking people questions related to the research. Survey methodology is multidisciplinary, drawing from fields such as statistics, social sciences, psychology, sociology, anthropology, and computer science to achieve high-quality survey results. Surveys are used to answer questions, solve problems, assess needs, set goals, and evaluate demand.
In summary, survey methodology encompasses the scientific study of survey methods, including the design, data collection, and analysis, to ensure the accuracy and quality of survey results. It is a multidisciplinary field that draws from various academic disciplines to achieve high-quality survey outcomes.
