Tata CLiQ is an Indian e-commerce company based in Mumbai, India, owned by Tata Unistore Limited, of Tata Group. It operates in categories such as fashion, footwear, accessories, and beauty. Tata CLiQ has an omni-channel marketplace model. It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016. The luxury venture houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands. Tata CLiQ exited its consumer electronics business in mid-2022, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.
Tata CLiQ offers an exclusive brand store for Westside Online, catering to most of the trendy shopping needs of consumers. It is a direct seller and an online marketplace catering to brand-conscious consumers in India. Tata CLiQ has been growing 100 percent annually in the past two years and has been using AWS to deliver an immersive, omnichannel experience with fast-growing online marketplace. The company has been able to increase database availability and system uptime, reduce cloud operations costs by 30% in 3 months, automate security and infrastructure monitoring, increase visibility into costing and traceability to troubleshoot errors, and personalize user experience with integrated data-driven analytics.
Tata CLiQ Luxury is the one-stop destination for those who appreciate the finer things in life. It has a carefully curated collection of the best global and Indian luxury brands, bringing the world of luxury right to the doorstep of consumers. The luxury venture follows a slow commerce philosophy that allows consumers to take their time and appreciate the artistry of each product, browse the collection, and experience an immersive shopping experience unlike any other. At Tata CLiQ Luxury, each piece is handpicked for its quality and craftsmanship. The luxury venture encourages consumers to repurpose the high-quality black boxes and outer cartons received to recover, reuse, and reduce in a bid to preserve the surroundings.
