IMAX is a proprietary system of high-resolution cameras, film formats, projectors, and theaters with very large screens. The IMAX experience is designed to be more immersive than a regular movie theater experience, with every element in the theater planned, designed, and positioned with exacting standards to create the most intense experience. The key features of the IMAX experience include:
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Screen Size: IMAX screens are much larger than regular movie theater screens, with some being floor-to-ceiling and wall-to-wall curved screens.
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Picture Quality: IMAX uses a proprietary image enhancement process called DMR (Digital Media Remastering) that fully transforms every frame of a film to produce the best possible version of a filmmakers vision.
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Sound Quality: IMAX theaters use a custom-designed sound system that provides a more immersive audio experience than regular theaters.
IMAX theaters are designed to provide the highest picture quality on a large screen and the best sound technology. While some have criticized the companys marketing approach, the format has been defended by the company, saying it has a bigger screen, brighter picture, and better sound than standard theaters.
