what is the journal lapse app

Lapse is a social photo journal app that allows users to turn their phone into a disposable camera. Users can take spontaneous pictures on collective "rolls" of 36 photos that are then "developed" and only shown to the group 24 hours after the roll has started. The app was founded by brothers Dan and Ben Silvertown, who wanted to recreate the idea of less anxious social posting while still allowing users to take pictures and share them with groups of friends. The app was formerly known as Journal by Lapse when it launched in 2021, but it rebranded to Lapse in August 2023. The app is free to download in the App Store, but users must be 12 years or older to join. Lapse is an invite-only app, and users must be invited by a friend to join. The app has gained attention among users and investors for trying to turn on its head some of the mechanics associated with social media.