what is the most popular halloween costume

The most popular Halloween costume for 2023 is Barbie, according to various sources such as Google Trends Frightgeist, Spirit Halloween, and news outlets like Billboard, CNN, and Visual Capitalist. Other popular costumes include Princess, Spider-Man, Witch, Fairy, Wednesday Addams, Dinosaur, Cowboy, Ninja, Bunny, Rabbit, Pirate, Princess Peach, Clown, Pumpkin, Batman, Mermaid, Cheerleader, Ghost, Bear, Vampire, Taylor Swift, Harley Quinn, and Doll.