what is the most used social media platform

According to multiple sources, including Statista, Shopify, Adobe, and Semrush, Facebook is currently the most used social media platform in the world. It has over 3 billion monthly active users, which is roughly 37% of the worlds population. YouTube and WhatsApp follow closely behind, each with at least 2 billion active users. Instagram, WeChat, and TikTok are also among the most popular social media platforms. Its important to note that the popularity of social media platforms can vary depending on factors such as location, age group, and industry. Therefore, its essential to consider your target audience and business goals when choosing which social media platforms to prioritize.