what is the trade desk

The Trade Desk is a technology company that was founded in 2009 and is headquartered in Ventura, California. It is the largest independent demand- side platform in the world, specializing in real-time programmatic marketing automation technologies, products, and services designed to personalize digital content delivery to users. The company offers a media buying platform for the open internet, allowing advertisers to manage digital campaigns and advertise to audiences across the world. The Trade Desk's platform enables ad buyers to create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices. The company has experienced significant growth since its founding and has received several awards for its innovative and collaborative work environment