The USC Ice Bucket Challenge, also known as the "Speak Your Mind" Ice Bucket Challenge, is a viral campaign created by students at the University of South Carolina's MIND club to raise awareness and funds for mental health issues and suicide prevention. It is inspired by the original Ice Bucket Challenge from over a decade ago, which raised money for ALS research. The USC version aims to break the stigma around mental health, encourage conversations about mental wellness, and support organizations like Active Minds, a nonprofit focused on youth mental health advocacy
. Participants in the USC challenge dump buckets of ice water on themselves and nominate others to do the same, often sharing videos on social media to spread awareness. The campaign has raised substantial funds-over $240,000 toward a $250,000 goal for Active Minds-and gained notable attention, including participation from celebrities and public figures
. However, some critiques note that the challenge risks becoming performative, with many participants focusing on the viral aspect rather than the underlying mental health message or donation efforts. Additionally, concerns have been raised that the social nature of the challenge might inadvertently exclude isolated individuals who could benefit most from mental health support
. Overall, the USC Ice Bucket Challenge is a modern adaptation of a well-known fundraising format, repurposed to highlight mental health awareness, encourage self-care, normalize seeking help, and break stigmas around mental illness
