Ticketmaster Official Platinum Presale is a special pre-sale event for tickets to an event or concert, typically organized by the official ticket vendor or promoter in collaboration with the artist, team, or venue. The "Platinum" aspect of the presale refers to a premium ticket category that offers certain advantages or perks, such as access to prime seating locations, exclusive merchandise, exclusive experiences, or other special benefits. These tickets are made available by artists and event organizers through Ticketmaster. The Official Platinum seat program enables market-based pricing for live event tickets, similar to how airline tickets and hotel rooms are sold. The goal is to give fans fair and safe access to the best tickets, while enabling artists and other people involved in staging live events to price tickets closer to their true market value. Official Platinum Seats are not resale tickets; they are being sold for the first time through Ticketmaster. Official Platinum Seats can only be purchased online at www.ticketmaster.com, and they cannot be exchanged for a different seat or ticket.