what is tracking

Tracking can refer to various activities such as following something or someone, assigning students to a curricular track, or measuring the performance of advertising campaigns. In the context of digital marketing, tracking involves following and measuring indices used to quantify the behavior of certain variables at different points in time, allowing for the evaluation of the effectiveness of specific campaigns through multiple tools. It also enables the monitoring of user movements on a web page and the comparison of movements between several domains. Some metrics considered in tracking include the number of visits to a website, the origin of the visits, and the number of contacts achieved. Overall, tracking serves to obtain data about marketing campaigns, identify opportunities for improvement, make decisions, and design future strategies