what is trp in media

TRP stands for Target Rating Point, which is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a specific form of media. It is used to determine the percentage of a companys target audience that sees its commercials or advertisements. TRP is calculated as a percentage of a GRP (Gross Rating Point), which is the percentage of people watching a television program out of the total viewing audience. TRPs are often added up by week and presented in a flowchart so a marketer can see the amount of impressions delivered to the target audience from each media channel. TRPs can be calculated for various forms of media, including television, print, and radio. The TRP of any channel or program depends on the program that is displayed, and these numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. TRP enables advertisers and investors to understand the mood of the people and decide where to display their advertisements or invest their money.