Twilio is a cloud communications platform-as-a-service company based in San Francisco, California. It provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs. Twilio offers developers a platform for building voice, video, and messaging applications using a set of Application Programming Interfaces (APIs) that enable developers to make and receive voice and video calls, send and receive SMS, WhatsApp, and email, and perform other communication functions using its web service APIs. Twilios products are used by major companies such as Uber, Airbnb, Netflix, and HubSpot.
Twilio turns real-world events into virtual signals that software can handle, and TwiML is the core technology Twilio provides that allows developers to easily respond to those real-world events. Developers get to use the same languages and protocols theyre already using in their web applications. Twilio provides a simple entry point into the telephony world and helps businesses avoid many of the traditional complexities. Developers can quickly get worldwide connectivity by interacting with Twilio using common internet protocols and simple markup.
Twilios platform is highly scalable and is viable for use in any industry. In the right developers hands, Twilio and its extensive set of API-driven services can quickly enable personalized communications and an automated messaging system across multiple channels to apps, services, and businesses. This personalized touch enhances the marketing, sales, and customer service functions and builds loyalty with every interaction.
