what is typography in graphic design

Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It is an integral element of graphic design, and it refers to the style or appearance of text. Typography can be used to convey a brand message, establish a strong visual hierarchy, provide a graphic balance to a design, and set the overall tone of a product. Good typography can guide and inform users, optimize readability and accessibility, and ensure an excellent user experience. Typography has two main purposes in graphic design: to promote legibility and to help communicate the messaging, tone, and sentiment of a design piece. Typography design terms that designers need to know include font, size, spacing, hierarchy, kerning, and line spacing. Typography is a skill and art form that takes practice and a well-trained eye to master.