UGC stands for User-Generated Content, which is any form of content such as images, videos, text, testimonials, and audio that has been posted by users on online platforms such as social media, discussion forums, and wikis. UGC is a product consumers create to disseminate information about online products or the firms that market them. It is used for a wide range of applications, including problem processing, news, entertainment, customer engagement, advertising, gossip, research, and many more.
UGC is an example of the democratization of content production and the flattening of traditional media hierarchies. Brands can leverage UGC to improve engagement, gain new followers, and influence their followers buying decisions. UGC creators are a new type of marketing tactic that creates content that looks like UGC but is paid for. UGC creators can make a significant amount of money, even if they have zero followers.
