what is ulta

Ulta Beauty is a leading American chain of beauty stores founded in 1990, headquartered in Bolingbrook, Illinois. It offers a wide range of cosmetics, fragrances, skincare, haircare, nail products, bath and body, beauty tools, and salon services. Ulta operates both physical stores and an e-commerce platform, with over 1,200 stores across the U.S. It is known for its unique combination of retail beauty products and full-service salons in every store, providing hair, skin, brow, and makeup services. Ulta carries products from both mass market and high-end brands, making beauty accessible and convenient for a broad range of customers. The company is publicly traded and has a loyalty program called Ultamate Rewards to encourage customer retention.