what is uncanny valley makeup

The "uncanny valley" makeup trend involves using makeup to create looks that are hyper-realistic yet off-putting, aiming to invoke an unsettling feeling similar to looking at an AI or a robot that closely resembles a human. This trend has gained popularity on platforms like TikTok, where creators use makeup to transform themselves into humanoid robots, invoking a sense of unease in viewers. The makeup involves using layers of foundation, concealer, and highlighter to create an unnatural light effect on the face, redrawing the mouth and eyebrows with extreme precision, and using eyeliner and mascara to enhance or distort natural features. The goal is to create a look that is off-putting yet not immediately identifiable as artificial, eliciting the same uneasy feeling experienced when looking into the eyes of a robot.