The term "USP" can refer to different things. In the context of pharmaceuticals, USP stands for the United States Pharmacopeia, which is a nonprofit organization that sets quality standards for medicines, food ingredients, and dietary supplements
. On the other hand, in marketing, USP stands for Unique Selling Proposition, which is the unique benefit that makes a product or brand stand out from its competitors. It is a key element in marketing strategies to differentiate a product and attract customers
