what is values

Values are beliefs and principles that guide or motivate attitudes or actions. They help individuals determine what is important to them and what they consider desirable or undesirable. Values can be defined as broad preferences concerning appropriate courses of actions or outcomes. They reflect a persons sense of right and wrong or what "ought" to be. Values can be individual or collective, and they can be influenced by culture, religion, family, and personal experiences. Values can be primary or secondary, where primary values are strong and secondary values are suitable for changes. Values can affect the ethical behavior of a person or be the basis of their intentional activities. In summary, values are fundamental beliefs that govern our lives, inspire how we act and speak, guide our decisions, and embody the person we want to be.