Waterdrop is a fast-growing hydration brand founded in 2016 and headquartered in Vienna, Austria. The company specializes in innovative hydration products, primarily dissolvable microdrink cubes made from natural fruit and plant extracts, which add flavor and vitamins to water without sugar. These cubes are designed to encourage people to drink more water sustainably by reducing the consumption of plastic bottles and sugary soft drinks. Waterdrop's products also include electrolyte supplements, energy-boosting formulas, and a range of bottles and accessories. The company operates with a direct-to- consumer (D2C) business model, allowing it to collect detailed consumer data to tailor products and marketing. Waterdrop has expanded rapidly, with products available in over 20,000 retail stores globally, including major U.S. retailers like Target and Walmart, and maintains a strong online presence. It also partners with sports organizations such as the ATP to promote sustainable hydration. Waterdrop's mission centers on sustainability, aiming to reduce plastic waste and CO2 emissions by offering a lightweight, easy-to-transport alternative to traditional bottled beverages
. Separately, there is another company named Waterdrop Inc. (NYSE: WDH), which is a technology platform focused on insurance and healthcare services, but this is unrelated to the hydration brand
. In summary, Waterdrop (the hydration brand) is known for its innovative, sustainable hydration solutions using dissolvable flavor cubes that promote healthier drinking habits and environmental responsibility.
