WhatsApp Business API is a programmable API launched by Facebook in 2018 that allows businesses to communicate with customers at scale. It is designed for medium to large companies that want to use WhatsApp with multiple users. The API allows businesses to receive and answer unlimited WhatsApp messages from their customers. Some key features of WhatsApp Business API include:
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Automated Replies: Businesses can create automated replies to frequently asked questions, which can help to streamline communication with customers.
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Chatbots: Chatbots can be used to provide personalized responses to customers, which can help to improve customer satisfaction.
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Interactive Messages: Businesses can create interactive messages that allow customers to take specific actions, such as making a purchase or booking an appointment.
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Integration: WhatsApp Business API can be seamlessly integrated with CRM systems, e-commerce platforms, and other business tools, which can help to improve efficiency.
WhatsApp Business API is a cloud-based service that allows businesses to send and receive messages to and from customers using cloud-based servers owned by Meta. Businesses can get WhatsApp Cloud API access directly from Meta, but it requires technical knowledge. Therefore, it is easier for businesses to get it from a Business Solution Provider (BSP) like respond.io for a much simpler application and setup process. The pricing for WhatsApp API access differs between getting it directly from Meta or through a BSP.
