what is white paper writing

A white paper is a document that presents a solution to a problem within an industry, and it is usually written by a company to illustrate their authority and expertise in their respective industry. White papers are written to an audience that is outside of the industry, and they strive to provide trusted expertise, experience, and guidance through credible research and reasoning. They are deeply researched reports on a specific topic that are meant to educate readers and help them understand and solve an issue. White papers are data-centric, text-heavy business documents that are generally written for an audience outside of the business. They are not sales pitches, but rather tools to attract readers to the company by offering top-quality, industry knowledge. White papers follow a problem-solution structure, and they are meticulously researched, providing facts to support their claims and citing the sources of those facts. They are commonly at least 2,500 words in length and written in an academic style.