what marketing

Marketing refers to the activities that a company undertakes to promote the buying or selling of a product or service. It includes advertising, selling, and delivering products to consumers or other businesses. Marketing is a broad field that encompasses market research, product development, distribution methods, sales, and advertising. It aims to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large. The purpose of marketing is to attract an audience to a company's products or services through high-quality messaging and to consistently meet the needs of consumers. Marketing is essential for business success as it impacts a company's ability to reach customers, develop a brand, and generate revenue