The phrase "what matters" generally refers to what is important or significant in a particular context. From the search results, "What Matters" is also the name of various initiatives and projects:
- A resource focused on leadership, goal-setting, and achieving audacious goals with Objectives and Key Results (OKRs).
- An organization called "what matters" that empowers social values-based projects addressing issues like antisemitism, racism, and discrimination.
- An artistic exhibition and program called "What Matters" focusing on societal transformation, urban space, landscape, and cultural reflection.
If the question is philosophical or about life's importance, "what matters" can be understood as what is truly meaningful or valuable in human life or a specific situation, which varies depending on one's perspective or context. If further refinement or a specific context is desired, please specify.