As of early 2025, approximately 72.5% to 73% of Americans use social media. This corresponds to around 246 to 253 million social media user identities in the United States, reflecting a significant majority of the population
. Key points include:
- The social media user base in the U.S. has grown steadily, with a 2.93% increase from 239 million in 2024 to 246 million in 2025
- Social media usage spans all age groups, with the highest penetration among younger adults: 84% of those aged 18-29 and 81% of those aged 30-49 use social media
- Platforms like Facebook, TikTok, Instagram, WhatsApp, and X (formerly Twitter) are among the most popular in the U.S., each with tens of millions of users
In summary, nearly three-quarters of Americans actively use social media as of 2025.
