What Records is a major UK record retailer that has been in operation since 1981. They offer a wide range of records, CDs, and DVDs at affordable prices, including releases from various labels such as Island, Columbia Records, Capitol Records, A Records, Mute, Parlophone, UMC, Warner, Universal, MKX, and Fearless.
In addition to the retail aspect, there are also record labels with the name "What? Records." One of them was a short-lived record label started by Word Records and A&M Records in the US, focusing on creative and unusual rock and roll records with spiritual messages. It released albums by artists such as Mark Heard (under the name of iDEoLA), Tonio K., and Chagall Guevaras Dave Perkins.
There is also a US punk rock label from the late 70s/early 80s called What Records, founded by Chris Ashford. This label was originally started as What Records in 1977 and was later approached by Word Records to buy the name "What," leading to the birth of the name Iloki.
Furthermore, What Records has a Twitter account where they announce special offers and releases, such as the Enigma Coloured Vinyls.
