The difference between a stream and a board primarily lies in their roles and purposes in social media management:
- A Stream is a real-time feed that displays a continuous flow of social media content based on specific criteria such as keywords, hashtags, accounts, or platforms. It allows real-time monitoring, filtering, and interaction with social media posts. Streams show content from your social networks and enable you to engage with your audience directly from the stream.
- A Board acts as a container or dashboard that organizes and houses multiple streams. Boards help group streams by topic, keyword, or goals to provide a comprehensive overview of social media activity. They are used to manage complex workflows, allow team collaboration, and track multiple social media channels or campaigns in one place.
In summary:
- Streams focus on displaying and interacting with a single flow of social media content.
- Boards organize multiple streams into a structured view for better monitoring and coordination.
They are often used together, with streams set up to monitor specific content and boards created to group relevant streams for various campaigns or team roles, enhancing social media management efficiency.
