what seo

The term "SEO" stands for "search engine optimization." It refers to the process of improving a website's visibility in search engines, such as Google, to increase its organic traffic. SEO involves various activities, including technical optimization, content creation and optimization, and link building. Its goal is to rank higher in organic search results, which can lead to increased website traffic. SEO is important because it helps websites appear in the top search results for target keywords, driving relevant traffic. Google is the dominant search engine, and SEO typically revolves around its algorithms and best practices. SEO is a continuous process, and understanding the target audience is crucial for creating an effective SEO strategy