what term is used to describe the decision by an individual to use a new technology or innovation?

5 hours ago 2
Nature

The term used to describe the decision by an individual to use a new technology or innovation is called the "adoption" of the innovation. More specifically, this decision is part of the "innovation-decision process," which is a stage where the individual weighs the advantages and disadvantages of the innovation and decides whether to adopt or reject it

. This adoption process is a key step in the broader theory of diffusion of innovations, which explains how new ideas and technologies spread. The process typically includes stages such as awareness, interest, evaluation, trial, and adoption, followed by implementation and confirmation

. In summary, the specific term for the individual's decision to start using a new technology is "adoption" within the innovation-decision process.