"What The Fluff" perfume is a fragrance known for its sweet, marshmallow- inspired scent profile. It typically features notes such as marshmallow cream, sweet vanillin, and a deep marshmallow base, creating a soft, fluffy, and comforting aroma. The scent is described as realistic and pure marshmallow, often combined with vanilla and sometimes white musk to enhance its warmth and sweetness
. This perfume is available from indie brands like Aspiring Aromas and CJ Scents, with options to customize the scent by adding extra notes such as pumpkin chai tea, cake pops, or caramel. The base "fluff" scent can be personalized with up to three additional fragrance notes, allowing for a unique, tailored perfume experience
. Additionally, similar marshmallow fluff-inspired perfumes are offered by other brands such as Sugar Milk Co., which blends marshmallow with vanilla, raw sugar cane, and heavy cream in an oil-based formula designed for skin and hair
. In summary, "What The Fluff" perfume is a gourmand, marshmallow-vanilla fragrance celebrated for its sweet, cozy, and creamy scent, often customizable and popular in indie perfume circles
