what was the origin story for protective packaging bubble wrap before it was repurposed for shipping fragile items

The origin story of bubble wrap is that it was invented in 1957 by two engineers, Alfred Fielding and Marc Chavannes, who initially developed it not for protective packaging but as a textured, three-dimensional wallpaper. They created bubble wrap by sealing two shower curtains together, trapping air bubbles between the layers, hoping to market it as a modern kind of wallpaper. However, this idea did not succeed commercially. They then attempted to market it as greenhouse insulation, but this also failed to catch on. It was only later, around 1960-1961, that bubble wrap was repurposed for protective packaging when Frederick Bowers, a marketing executive at their company Sealed Air, realized its potential to protect fragile items during shipping. The first major customer to adopt bubble wrap for packaging was IBM, which used it to protect its 1401 computer during shipment. This shift turned bubble wrap into a successful and widely used shipping protection material.