The "Why-How-What" model, also known as the Golden Circle, is a business tool used to analyze how much importance an organization has given to these factors and can define its success. The model is composed of three concentric circles that work from the inside out: Why, How, and What. Heres what each of these questions means:
-
Why: This is often referred to as an organizations purpose or mission statement. Its the very reason for its existence. In a business context, the "Why" defines the purpose or the higher meaning of an organization. Its important to note that the "Why" should always refer to the customer.
-
How: This describes the procedure an organization uses to achieve its goal. It includes strategies and process models that pave the way to success.
-
What: This refers to the products or services an organization offers.
The Five Ws (Who, What, When, Where, and Why) are questions whose answers are considered basic in information gathering or problem-solving. They are often mentioned in journalism, research, and police investigations. According to the principle of the Five Ws, a report can only be considered complete if it answers these questions starting with an interrogative word. Importantly, none of these questions can be answered with a simple "yes" or "no".
