Amazon's major shopping event, called Prime Big Deal Days or Prime Deal Days, is currently happening on October 7 and 8, 2025. This is a two-day event exclusive to Amazon Prime members, featuring millions of deals and deep discounts across many categories such as electronics, home goods, toys, and beauty products. The event kicks off at 12:01 a.m. PDT on October 7 and runs through October 8 until 11:59 p.m. PDT.
This event has effectively replaced or supplemented the traditional "Prime Day" and serves as a major shopping kickoff for the holiday season with a broad range of products and special lightning deals that rotate throughout these two days. Prime membership is required to participate in the deals.
In summary, the current Amazon Days for Prime members in 2025 are October 7 and 8—Prime Big Deal Days.
