when conducting a swot analysis, managers can identify opportunities and threats by .

When conducting a SWOT analysis, managers can identify opportunities and threats by analyzing external factors in the environment that could impact the organization. This involves examining trends, changes, and conditions outside the company that could be advantageous (opportunities) or harmful (threats) to the business. Examples of external factors include technological developments, market trends, demographic changes, economic instability, regulatory changes, competition, and social trends. Managers evaluate these external conditions to understand how they could affect the company's market position and strategy. This process is often referred to as environmental or external analysis, which complements the internal analysis of strengths and weaknesses in the SWOT framework.