Snapchat was initially launched as "Picaboo" on July 8, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were students at Stanford University. The app was then relaunched and rebranded as Snapchat in September 2011.
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Snapchat was initially launched as "Picaboo" on July 8, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were students at Stanford University. The app was then relaunched and rebranded as Snapchat in September 2011.
