To answer your question directly: the Denver Broncos significantly updated their logo in 1997, adopting the now-iconic stylized horse design, which marked a major brand modernization alongside the uniform redesign. Details and quick timeline:
- 1960s: The team’s early branding featured evolving marks, with a notable shift in 1962 when the team adopted the distinctive orange and blue color scheme under coach Jack Faulkner. This period set the stage for future logo updates.
- 1968–1969: The Broncos used a version of the “D” with a bronco, and then moved toward a more dynamic bronco imagery as part of the evolving logo family.
- 1997: The major redesign introduced the modern, stylized horse head logo with a strong blue outline and bright orange mane, aligning with a comprehensive uniforms overhaul. This is the logo that remains in use today in most forms (on helmets, merchandise, etc.).
If you’d like, I can pull a concise, cited timeline with each logo variant and the exact years they were used, or summarize how these changes correlated with uniform updates and branding strategy.
