The pre-order for NBA 2K24 became available in July 2023, with one report indicating the specific date as July 7, 2023. The game itself was released on September 8, 2023 across all platforms. Pre-ordering before the release date came with various bonuses depending on the edition chosen, including virtual currency, MyTeam points, promo packs, and special edition content. Notably, the 25th Anniversary Edition was available for pre-order digitally only until September 10, 2023.
