Amazon Prime Day 2025 started on Tuesday, July 8, and ended on Friday, July 11 at 11:59 p.m. Pacific Time. This year, the event was expanded to last four days instead of the typical two, offering Prime members 96 hours of exclusive deals.
Additionally, Amazon is holding a separate Prime Big Deal Days event, often called the October Prime Day, which runs from October 7 to October 8, 2025. This is another Prime member-exclusive sale event.
