when does game pass price increase

The Xbox Game Pass price increase took effect on October 1, 2025, for new subscribers. For current subscribers, the new prices will be effective from November 4, 2025. The Ultimate tier saw a significant increase, rising from $19.99 to $29.99 per month in the US, a 50% jump. Other tiers like Essential and Premium retained their previous prices ($9.99 and $14.99 respectively). This price hike is accompanied by expanded features such as more day-one game releases, inclusion of Fortnite Crew, Ubisoft+ Classics, and cloud gaming improvements.