Amazon Prime Day 2025 started on Tuesday, July 8, at 12:01 a.m. Pacific Time (3:01 a.m. Eastern Time) and ran through Friday, July 11. This year, the event was extended to four days, giving Prime members more time for exclusive deals.
Additionally, there is a separate Amazon Prime Big Deal Days event (often called October Prime Day) scheduled for October 7-8, 2025. This fall event starts at 12 a.m. Pacific Time on October 7 and lasts two days.
