when iphone 17 will launch

The iPhone 17 series is expected to be officially launched on Tuesday, September 9, 2025. Pre-orders are likely to start around September 12, with the phones becoming available in stores and online from September 19, 2025. Apple's 2025 iPhone lineup is rumored to include four models: iPhone 17, iPhone 17 Air (a new ultra-thin variant replacing the Plus model), iPhone 17 Pro, and iPhone 17 Pro Max. The launch event is expected to take place at Apple's headquarters in Cupertino or via a live stream, following the usual pattern for Apple fall product unveilings. This schedule is consistent with Apple's traditional iPhone launch pattern in early to mid-September with pre- orders shortly after and product availability about a week later.