when is apple event

The next Apple event is scheduled for Tuesday, September 9, 2025, at 10 a.m. Pacific Time (1 p.m. Eastern Time). This event, titled "Awe dropping," will be streamed live on Apple's website and will likely feature the unveiling of the iPhone 17, new Apple Watches including the Series 11 and Apple Watch Ultra 3, and possibly new AirPods Pro 3. Pre-orders for the iPhone 17 are expected to start on September 12, with the official launch around September 19, 2025.