Amazon Prime Day 2025 took place from Tuesday, July 8 through Friday, July 11. This marks the longest Prime Day ever, lasting four full days. The event started at 12:01 a.m. Pacific Daylight Time on July 8 and ended at 11:59 p.m. PDT on July 11. Typically held in mid-July, Prime Day is an annual sales event exclusive to Amazon Prime members. For 2025, this four-day duration was a new record compared to previous years when it generally lasted two days. Amazon also hosts other sales events such as Prime Big Deal Days in the fall, but the main Prime Day was on these July dates in 2025.
