Amazon Prime Day 2025 took place from July 8 to July 11. This year, the event was extended to four days, starting at 12:01 a.m. PDT on July 8 and ending at 11:59 p.m. PDT on July 11. It was Amazon's biggest Prime Day event ever, offering members exclusive deals across various categories for 96 hours.
The tradition of Prime Day began on July 15, 2015, as a celebration of Amazon's 20th birthday.
