when is prime day over

Amazon's current Prime Big Deal Days event (also called October Prime Day) will end on Wednesday, October 9, 2025, at 11:59 p.m. Pacific Time, which is about 3 a.m. Eastern Time on the same day. This means the sale will be over by the early morning hours of October 9 on the East Coast and just before midnight on October 9 on the West Coast. This event typically lasts for two days and is Amazon's fall sale for Prime members, offering significant discounts across many product categories.